New Delhi. India's leading e-commerce company Flipkart and Mintra its mobile website has created a stir in the world of digital closed. Internet access via smartphones growing e-commerce sector, given the emphasis is on mobile. The Flipkart and Mintra's move reflects a new trend. Indeed, desktop and mobile website now instead of e-commerce companies are giving precedence to the mobile app. The number of Internet users in the country by 2018 is estimated to be over 50 million. Fast-growing e-commerce companies to make inroads into the market is betting on the mobile app.
Instead of the website in the Internet world is a result of the growing clout of the mobile app that Flipkart and Mintra has decided to close its mobile website. If you open the website on mobile phones will be prompted to download the app. However, before the website instead of many companies' mobile app only "strategy has been adopted. But the country's leading e-commerce companies, this step is of course a bit shocking decision. Here, why the country's legendary last stop online shopping companies are: mobile website
Better User Experience with mobile app
Country of broadband Internet access over mobile phones is increasing rapidly. More than half of the major e-Kaamrs companies coming from business mobile. But given the number of product range and offers mobile website has its limitations. Contact the mobile app on your phone, location, personalized user experience, is able to use history. That is why many e-commerce companies are working on the mobile app strategy. Cab services through the mobile app is recovering. Co-founder of Flipkart Sachin Bansal wrote on Twitter that the start-up should only focus on mobile.
Easy access to certain areas
The mobile app is a great trait to its Lokeshnl approach. Allowing companies can not only access certain areas, but may also include location-based search. Mobile app client's location, and spending habits Aasani Contaks take nearer. Which is easy to find out their likes and dislikes. While similar long-long-form on the website to learn about the fun of shopping Kirkra refueling turn heads. Desktop support website managed several online retailers have also paved the way for mobile app. Head of the e-commerce offerings Konplli Mintralcom have announced that their 90 Fisti traffic comes from mobile websites in six months or a year can disappear altogether.
The risk of closing the mobile website
Despite all the features of the website over the mobile app and mobile website Flipkart close decision over Mintra risk. The big question is how search engines will be added to the buyers. In mobile app Android, Windows etc. must prioritize between ape. Pletfaarm mobile app in the future demand for e-commerce companies can share in the profits. In addition, all buyers will have a lot of effort into making the app download.
E-commerce market of nearly 1 trillion
Capabilities of smartphones in recent years, e-commerce market in India is rapidly flourished. Nearly 18 million people in the country are using mobile Internet, whose population by the year 2019 is estimated at $ 60 million. Leading e-commerce company's senior VP Snapdeal Face Khanna says 70 per cent of their orders come through mobile. However, unlike Flipkart and Snapdeal Mintra is one of those companies to offer buyers more platform strategy's going on. Under this with Dane network began shopping TV channels.
Get better offers on the mobile app
The way to take on the traditional retail companies attractive offers and discounts for online shopping was showered same collision are now mobile app desktop site. Many companies big and small to hit the mobile app is getting exciting offers. It offers cash discounts are quite popular. Such e-commerce market to make inroads into the fast-growing Indian mobile app is great ammunition desktop site may be too heavily on the existence of www.
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